Jason Brown Impressive entrepreneur, top-earning marketer and co-owner of Drip
Today, we have an impressive entrepreneur. A top earning marketer, and a co-owner of Drip. We have with us Jason Brown Brown. How’s it going, Jason Brown?
Jason Brown: I’m amazing, Quin. How are you?
Quin: I’m very good, man. I’m so happy to have you on the show.
Jason Brown: Absolutely happy to be here.
Quin: For people that don’t know you, let’s start with quick introduction of who is Jason Brown Brown.
Jason Brown: Absolutely.
First off, excited to be here with you guys. Second off, I’m not great at talking about myself, so here it goes.
I come from a small town, actually 29 years old, born and raised in New Jersey.
Didn’t come from a lot of money, didn’t come from an entrepreneurial background, didn’t come from an entrepreneurial family, and I didn’t go to school for business, but somehow I ended up in the middle of the entrepreneur world.
Been able to be a part of some massive behind-the-scenes constructions and consulting of eight and nine-figure companies. It’s been fun.
For me, really, I was always the guy who was hanging out with a small group of friends, playing video games, playing sports, not really too focused on what I wanted to be.
I wasn’t too focused on being a specific profession or being a firefighter or a lawyer or a doctor.
That was never really anything that got me excited.
In fact, it wasn’t until I was probably 21, 22 that I even sat down and really thought about what I wanted to do with my life.
I went to college, got my Communications Degree, got my Bachelor’s in Communication. That was fun.
From there, I segued into the nightlife space, built a nightclub out of a restaurant that we took over in Atlantic City, New Jersey, turned that into the number one place to be on a Thursday night, moved into an actual nightclub.
That was really my life before entrepreneurship.
2013 is when I made that transition.
For the last six years, I’ve been full-time in either direct sales or traditional business or consulting.
Quin: Nice. Right now, we know you as the successful millionaire entrepreneur, but I know you weren’t always like this. At one point, you were broke. Isn’t that right? How broke were you?
Jason Brown: Right.
[laughs]
That is correct. Yeah, definitely. I took a leap of faith in 2013. It
was probably the beginning of the summer.
Yeah, beginning of the summer 2013. I was working out at the local gym and my
personal trainer was in direct sales.
As we would go work out, he would always bring up how excited he was about the
products and about what they were doing, and I didn’t take him that serious,
honestly. I was pretty skeptical for a while.
It was almost one of those things where it’s in one ear and the other, and it’s not even relevant until you take a closer look. For me, it was four or five months, I was doing very well at the time, probably the reason why I wasn’t paying attention. I was making about five figures a month. Sometimes, a little bit more, a little bit less and as a 22-year old, 23-year old guy, that’s pretty good money especially at that age.
Comes along the end of the summer. I remember one night at the nightclub, I had a dispute with one of the other managers. At that point, I was just so drained as well because I was working mostly 12-14 hours a day, four, five, six days a week and I realized that time is more valuable than money, and once I got in that little altercation, I said, “You know what? I need to go find out what Justin is doing because I needed change. I need something different and at this point, I’m coachable. Let’s do it.”
We sat down, we talked, and he explained to me that companies are just rerouting marketing dollars instead of billboards, magazines, radio, which nobody’s really paying attention to anymore anyway. Also, the YouTube ads that everybody’s trying to skip past. We’re transitioning into a different way of marketing, and it’s all social, like this, like a podcast and social media, et cetera, et cetera.
It made sense. I said, “Cool, I’m in.” That’s when it all began. I actually left the nightclub, left the income and went fully submerged because I’m the type of person that when I do something, it’s 100% or zero. There’s very little fine line in any decision that I’ve ever made in my life. Everybody thought I was crazy except for me and Justin, my friend.
The first few months, I did very well. I got into that deal, thinking that I would be able to get to a six-figure income and five figures a month very, very fast within 90 days. At the beginning, it was working, but there was still a lot that I had to do as a leader. A lot that I had to do as an entrepreneur to realize what it takes to be your own boss. That’s like getting up early, staying up late. These disciplines that you learn over time.
I’d say it was about two and a half years in to the journey, I had made my decision so there was no turning back. The ships were burned. But at that point, I was 25 years old. I was $70,000 in debt. Student loans were about $45,000. I had taken out various credit cards over those first two and a half years, including a $10,000 card that I co-signed with my mom, so that was full. I was really feeling the pressure to some extent on my financial side. But on the mental and personal growth side, I was killing it.
I was not the person who I was and I just felt like my breakthrough was coming but it is relatively embarrassing to anybody, no matter what, when you go from 22-23 years old, doing very well, nightclub scene which is all about status and people think you’re cool if you do stuff like that. Then, going back to living with my parents, having them sometimes help me out on things like the card payment, things like going out with my friends, and really trying to piece together the right opportunity to go to the next level. I’d say that is really where, if you could pinpoint one specific moment where I was at the lowest point, it was right in that moment.
Quin: You say when you breakthrough into something, you go all in. Does that mean you have a strong ability to focus on things?
Jason Brown: Yeah, absolutely.
Quin: Okay. Are you afraid of failing?
Jason Brown: No. Not at all. Actually, one of the biggest things that I have absorbed in this almost six years of being in business is just how much I actually love adversity, how much I love opportunities to fail. It’s something that I literally almost look for. Even though I’m surrounded by entrepreneurs, it’s a very hard skill to develop, to fall in love with adversity, but it’s really where I’ve become who I am.
Quin: Nice. It’s not easy to find somebody that actually thrives in a bit of chaos. Maybe that’s why you’re thriving now, because that’s what entrepreneurial life is like, right?
Jason Brown: Big time. There is zero way to get around it through the last few years. Even though my specific business and then now, my traditional business, have both gone through moments of adversity, moments of drastic change in some people’s eyes, the fact that I have been around the right people and I have realized the importance of failure, it’s allowed me to really keep my composure in those moments and keep a clear head when everyone else is running around emotional during that adverse moment or moment of failure.
I have developed the ability to remove the emotion. Identify it first, and then remove the emotion from that scenario so we can look at cognitive and realistic solutions because that’s what’s developed there. Through those hardest moments is where I’ve been able to position the right people to go out and succeed and, obviously, you win as an entrepreneur by developing people around you, not just by developing yourself.
Quin: Absolutely. What kind of businesses are you into today?
Jason Brown: I like to consider myself extremely diverse. Before I answer that question, I think I’m trying to nail down what is my real specialty. Number one, I’m really good at looking at things for what they are or looking at maybe somebody’s idea and then perfecting that. Part of what I do is a consultant side of things.
The other part is, I believe that I’m a catalyst. I have this mindset that if I walk into a room, I can add value. If I walk into any boardroom or any decision-making scenario, that I can create insight. Those abilities have led me to some amazing, amazing opportunities. One of them is network marketing company, direct sales company that I’ve been a part of now for almost four years. Me and my business partner, Matt, generate anywhere from $8-10 million in sales per month, which has led us to the top 10 in the whole world of direct sales in monthly earning.
That’s been an absolute blessing. We’ve been able to impact literally hundreds of thousands of people at this point. It’s a trading education company, so we’re not physically selling a product. We’re not recruiting. We’re just bringing customers to the company and they get plugged into the education and really learn how to position themselves in the trading markets whether it’s crypto or foreign exchange. That’s a big part of what I do.
I’ve also partnered up with a great team of friends and just a great team of young hustlers, young entrepreneurs, and we developed a brand called Drip. This is something that I’m also super excited about because what we started to do is open clinics and wellness centers. Right now, only in the US, we’ll have by the end of the next 30-60 days, we should have 15 operating actual centers where people can come in and take their health to the next level.
We developed different IV’s so people come in and everything we do starts with intravenous. We get directly to the bloodstream and we can help you with hydration, maybe vitamin deficiencies, mineral deficiencies, et cetera, but also different programs that can help people with fatigue, help people that wanna sleep better, help people that wanna lose weight, or just help people that wanna get better energy.
That’s a big thing that we’re working on because just oral supplementation, it’s effective but it’s not as effective, and just intravenous supplementation is effective but it’s not as effective, so bringing all that together and really helping people optimize is what we do there. Then, I’ve invested and I have consultant positions in a few other companies as well.
One of them is an app that I can’t talk about yet but we’re getting ready to release it in the next 30-60 days and it’s gonna really bridge a gap between influencers and their following so I’m excited and very, very optimistic there. I also partnered with a company called Champ Energy. We created a extremely healthy energy drink that’s now in an NHL arena as the official drink and we’re starting to really make some progress with that, too. Quite a few things on the plate, but they’re all impact-based and that’s what I really focus on- things that can make a change, not just make money.
Quin: That’s really impressive. Before I continue over to your story, you talked about Drip. You said it’s actually IV? Explain more a little bit how this works. This is, of course, all with medical and science-related, right? It’s not just you walk in and [inaudible 14:49] to the bar, you get a drink and beer? [laughs] They aren’t?
Jason Brown: No. We’re not that crazy. No. It’s really unbelievable. I was introduced to this by a good friend of mine, now it’s been about two years. I had never really thought about it this way, but this is how he explained it. He said, “Look, if someone is dehydrated, if somebody passes out at a baseball game or whatever, what do they do? They go into an ambulance, they go to the hospital, and you see them with an IV.”
Right now, my aunt, she’s battling cancer and she goes and gets IV’s to give her what? More energy, more hydration. The science behind it, and the ideology behind it is that drinking water is great. It’s necessary. That’s like gasoline. A car runs on two things- gasoline and oil, so this is how I like to position it, that saline, sodium chloride, that comes from salt, Himalayan sea salt, that is what helps hydrate the tissue, your organs, the cells.
That’s the science behind it. Everything we do starts with a saline, and then we add different vitamins and minerals that can target specific things that you might need. If you’re looking for energy, that would use B complex, B12, and assortment of other minerals and vitamins. That’s the ideology behind it, but everything is intravenous.
Some people are like, “I don’t like needles.” It’s a quick pinch, hook it up. We’ve created a really cool environment, comfortable environment where people come. Come with your friends, hang out, go out. If it’s a group of girls, come in, and instead of just hanging out and grabbing a cup of coffee, come in and get IV’s and take your health to the next level while you’re having fun out with your friends. There’s a little bit deeper dive.
Quin: It’s fascinating. I’m guessing you have to do a bit of training the customer because they’re not aware of this as it’s something brand new.
Jason Brown: Yeah. Luckily, for us, we are hitting the very beginning of a mega-trend with IV therapy. It’s getting pretty big. I know the Kardashians, it’s like this huge TV show, and I know that they either used to get IV’s frequently or they got IV’s on the show at least once or twice. It was also on the show, Billions, that they either owned IV clinics or they were correlated with them.
To be honest, some of our biggest and most consistent clients are actors, very well-known comedians, household names, artists, rappers, hip-hop artists, stuff like that, athletes, household name people that understand that they need energy to be fully functioning, and that’s a big, big space for us. But the education part is important and that’s something that we’re really driving home with this brand, Drip, is that we wanna education people on why you need something like [inaudible 18:04] or why you need something like zinc, or why you need vitamin D in this form. That way, they prioritize it and it’s crazy, but you do see a difference which is pretty unbelievable.
Quin: I’m picturing almost like when we go to Vegas and you go to the oxygen bar so you get a bit of energy and they give you more oxygen. I’m picturing it like that.
Jason Brown: Yeah. Yeah, absolutely. The other thing, too, is some people coincide the idea of hangover. When we talk about IV’s, people are like, “It’s the hangover thing.” I think that’s really where it kicked off for the most part, especially in Las Vegas because people are not only hydrated, but they’re hydrated and hungover.
That is where it started, but along with some other companies that are doing it, we’re not the only company that’s doing it, but we’ve started to broaden the spectrum. We actually partnered with one of the largest integrated medicine doctors in the entire United States who’s helping us put together what we’re putting out to the people. It’s backed by some super credible people and a lot of research as well.
Quin: Impressive. For you to go from where you were, and you said $70,000 in debt, to where you are now, did you have to set some goals? If you did, how do you set your goals? Is it a year, five years, if you write them on paper? What do you do?
Jason Brown: This is one of my favorite topics, just goals in general. I’ve always been a little bit different. It’s actually crazy sometimes when I sit and I look at what I’ve done mechanically to get from where I was to where I’m at now.
Of course, in my position, one of the biggest things that I love, and my biggest passion for sure, is leadership coaching and training. I love developing people.
I have to be able to dissect what I’ve done to genuinely speak about it, and then go deliver it to them in a way that they can not only dissect, but apply.
I love goals because a lot of what is talked about in the goal-setting arena is relatively the same. We hear things like a goal has to be visual, for sure.
You have to be able to look at it first or be able to create a perception before you go take action so you know what you’re creating ’cause we do have the ability to create.
A goal should be written down so you can look at it and read it back to yourself and take that photographic image and really embrace it.
I have a lot of friends who follow Bob Proctor, and he sets goal cards. You could create a goal card that you carry around in your wallet, I see people put it in their phone case.
I am so happy and grateful now that I am blank by blank, blank, blank. I gotta be honest. I’ve never created a dream board. I’ve written down my goals, for sure.
But I’ve more focused on the reverse engineering part of goal-setting.
We’re gonna have fun with this, Quin, because I love this. I’ve actually really talked about this publicly, but it’s something that I teach my readers and everybody loves it.
I think one of the issues, we look at percentages in almost anything. You’ve got the statistics like 95% of people on the left side of the cash flow quadrant, 5% of people on the right. Or 5% of people make it to this, or this is the top 5%.
In a lot of professions and verticals and industries, there’s such a big divide between the top performers, the elite, and everybody else.
I just try to embrace why and I feel like I’m the guy who can really talk about this because I came from the .001 on the one side to make it to the .001 maybe on the other side. It’s not about environment. It can’t be. It can’t be about what you’re born into that can help you but some people are born into money and they destroy it. It can’t be about that. What does it have to be?
To me, number one, most people are setting goals they believe they can achieve. I was Slovenia doing a leadership training for about 13 people three years ago and I had this massive breakthrough as I’m training them on goals. This changed the way that I thought about things forever. I was going around and I was asking them, “What’s your goal in the next, let’s say, it’s 30 days? Where do you wanna be?”
Here, they give me an income level. As I was doing it, I didn’t see any intimidation, I didn’t see much thought, I didn’t see much fear at all. I realized that by the time I got down the line, they were all setting goals that didn’t scare them, that didn’t intimidate them so I went back around. I said, “Does that scare you? Does that scare you?” Only one guy said yes.
What I did was I started to double and triple their goals, and I was watching their reaction where a guy would tell me, “I wanna get to $500 a month in my trading account.” I said, “Well, good. You’re gonna go for $2000 in that same period of time. We’re gonna stretch that goal.” I call it stretching. “We’re gonna stretch that goal to a place where, now, you’re far beyond what you would normally settle for because if we set goals we believe we can achieve, we do it on a subconscious level so that we feel good about it.
Everybody’s trying to feel good about these little winds that they can get these, I call it the layup. First, shooting the three-pointer ’cause one is hard and one is a little bit easier. I do believe that one thing that can take you to the next level, if you’re watching this right now and you’re really trying to breakthrough, I believe the one thing that can take you to the next level is stretching your goals, finding the date because you need to be specific on a deadline.
Now, you can reverse-engineer, meaning start at the end of the goal like you’ve achieved it and go figure out how you got there. A lot of people will set a goal but they can never dissect what it feels like to achieve it. When I wanted to get to half a million dollars a month in income ’cause that was one of my goals at one point that I made a reality, when I wanted to do that, I had to go to the back-end and say, “Okay, now I’m making half a million dollars a month. What did I do? What type of leader did I have to be? How did I dress? How did I walk? How did I talk? What type of information would I need to deliver?”
Because it’s so important to feel it, to make it my reality first and then go actually make it a reality and just really embrace it because our ability as humans to create and to understand even if we’ve never been in that scenario is super impressive, and it can be used to your favor.
Quin: I really like that. We imagine that we are what we want to be and reverse-engineer it. Do you think that it could have a negative effect if somebody is imagining too big and then they scare themselves out of it because they deep down know they can’t get there?
Jason Brown: Yeah, absolutely. I’m glad you brought this is up ’cause this is another piece to when I teach people. You need to really get this big umbrella perspective. It is important to stretch yourself to a place that not only is intimidating but is also reachable. You have to have realistic goals as well. But what often is realistic is not what we go for. We go for what makes us comfortable.
I’m just trying to challenge people to push a little bit further but keep the focus. Here’s the secret, right here. If you ask me what’s the secret, you heard me speak for the last five years and I’ve spoken 42 countries, probably 2,000 events. If you heard me speak, the first thing that I talk about before any of this is the importance of consistency because you have to now reverse-engineer what you need to do down to a day-to-day method of operation. A day-to-day goal sheet. A day-to-day “What I need to do before I go to sleep and feel good about myself” lined up.
That’s how you keep yourself in the game even when things aren’t in your favor. That’s how you keep yourself in the game either when your goals are scary, intimidating, crazy. I’d set a goal when I first got into entrepreneurship that I wanted to be worth what I say. 10 mil by the age of 30, and I was 23 years old. I gave myself seven years to have a $10 million net worth, and two and a half years in, I was negative $70,000.
A lot of people may have set a similar goal but got intimidated about where they were, but I was excited about the compound effect that if I kept hitting it every single day, eventually, I’ll make up a lot of ground and I do believe that by the age of 30, I’ll be very close to that goal. I just tell you that I think if you’re good and you understand it, this stuff works.
Quin: I really like that, and the fact that you mentioned the compound effect, which is something that fascinates me. Warren Buffet is a big fan of compound effect since he was a kid. I watched the [inaudible 27:54] Warren Buffet and that’s one of the things that made him who he is today.
Jason Brown: Yup. A lot of successful people as well. A lot.
Quin: Keep building and increasing small percentages, and at the end, they will all glow up.
Jason Brown: Facts. One thing that I always tell people, Quin, I’ll give you this example, if you can build it in a day, you can lose it in a day. If you could build it in a blank or if you can get it in a blank, you can lose it in a blank. How fast you build something doesn’t always impress me. Especially in direct sales, network marketing, trading, when people come in and they get these crazy results super fast, I’m not impressed. I gotta be honest.
I’m more impressed by someone that can build something consistently over time. Even if it takes you a year longer to get to the same place as me, I’m more impressed because it’s gonna take you that equally that long for that to disintegrate back to nothing. People who build things like that over time, like Warren Buffet, he’s taken losses, but it would take him another hundred years of just fail, fail, fail for that to disintegrate. I wanted to throw that in there ’cause I think that’s important to understand.
Quin: When you were over 40 countries speaking, what is the topic that people hire you to talk about?
Jason Brown: A lot of those speaking engagements have been correlated with my company, the sales company, so I go and I talk, but a lot of it is leadership. I’d say 90% of what I do is getting the locker room with the people that wanna do the marketing and the people that wanna grow as leaders in the organization, and I really get in the trenches. I call the locker room where we’re gonna be real in raw behind the scenes.
I talk about things like consistency, things like awareness, things like energy. Being a producer versus being a consumer. Solving problems instead of focusing on them. Creating solutions. I’ve created this agenda that I like to speak on and I talk about goal-setting and mindset and all these things so I can basically program somebody in 45 minutes to an hour to now become a better version of what they were when they walked in.
Quin: That’s really, really good. I checked your Instagram and I saw something which was Jason Brown Brown standing to Les Brown. I really look up to Les Brown. How did that happen?
Jason Brown: Actually, see, I’ve always admired Les. I don’t take admiration, it’s a good word. I don’t take admiration to many people in the personal development space, but I do take admiration to some at a very high level because I think you can get caught up in a lot of hype and you can also have a lot of false mentorship coming from too many people. Les is always someone that I look up to.
One night, I’m sitting on my couch. The night was coming to an end. I was just answering some messages on Instagram or something like that. The CEO of my company who’s also my mentor, the guy who changed my life, he Facetimed me. Normal, we talk almost everyday. I pick up the Facetime and it’s not him, it’s Les Brown. I was shocked. I’m like, “What?”
Quin: You just think it was the app? [laughs]
Jason Brown: No. I knew it was him because he was like, “Look who I’m with,” and I’m like, “How are you guys together?” Long story short, they got connected and he hired Les to speak at our company event. I was one of the moderators, one of the hosts of a big 8 to 10,000-person event. My parents were there. They got to hear Les, and Les did a 45-minute, about an hour long keynote, actually. I got to spend some time backstage with him.
Actually, I spoke right beforehand, but right before he went up, I said, “Les, we need to take a picture, man, ’cause this is once in a lifetime opportunity.” It was really cool to just be there in the presence, realize he is a real human being that’s done some really incredible things.
Quin: That’s so, so good. Before I let you go, let me know, how do you stay humble?
Jason Brown: That’s a big thing, and it’s really my biggest focus. Let me answer the question like this because when you start talking about beliefs and spirituality, and stuff like that, some people get freaked out. When I talk about spirituality, it has nothing to do with religion or what I believe in. But at the end of the day, I do understand that there’s something bigger, and I do fear consequence of not making the right decisions. I do fear consequence of not doing the right thing, and I feel obligated more than anything to make an impact with my time here.
The fact that I’ve been able to get a monetary reward, the fact that I’ve been able to have these amazing things in my life, the fact that I’ve been able to help retire my parents, and I think that’s had them on for almost five-figure a month payroll for whatever it is, I don’t know, they don’t work for me, but I’ve got them on payroll for the last two and a half years, the ability to just have the freedom, financially, to be my own creator and have no stress about money, it keeps me very humble because I understand that I’m special. I get that.
I understand that I’ve been put in a position for one reason or another to have influence and I wanna do the right thing with it because a lot of people look up to me. A lot of people follow me. Thousands and thousands of people just on Instagram and Facebook alone. I just feel obligated to show them the right way to become successful because arrogance, it’s sometimes appealing to young, young people- 18, 19, 20-year olds.
We have some influencers who I don’t wanna knock but they’re on social media cursing a lot, using different tactics to get people. Screaming and yelling, I think all that stuff wears off over time because there’s still a level of professionalism that a leader should have. Not that it’s not working.
It works for some people but I do believe that the minute you start you rise above in your head, because you never rise above anybody in the real grand scheme of things, we’re all the same, we’re all equal, and honestly, tomorrow, I could lose everything, but the minute in your head, you’re better than everybody else, the minute in your head that you are untouchable, that’s really the moment where I’ve seen great people fall.
I know that for me, I don’t need the spotlight. I don’t need the recognition to feel good about myself. I just need good people in my life who believe in me and encourage me, and I’m motivated to continue to go because everything I do is impact-based, it all comes full circle. That’s what I would tell anybody who’s watching this that wants to do something significant.
Find a way to make a change. Find a way to make an impact. It might sound a little bit corny, but I’ll tell you what, the lifestyle that I have is not corny and the things that I’ve been able to do and the people I’ve been able to help, it’s not corny whatsoever. It’s just about being a good person and actually finding a way to take this person from where they are and helping them advance.
Quin: Very
good. I really like what I hear and I see that people like that as well because
on Instagram alone, you’re reaching a hundred thousand followers. For the
people that are listening to us right now and they like what they heard, where
can they find you?
Jason Brown: Right now, on
Instagram. I don’t know when this is gonna air, but I have a friend that’s
pending a name change on Instagram so right now, my Instagram is Jason BrownBrown.Official.
I’m very active. I don’t have anybody run the Instagram for me. I’m on there, I
answer as much as I possibly can. That is the best place.
I love the platform because I get to look inside the lives of people that I look up to. People that look up to me get to look inside my life and in my stories and in my posts. I’m coaching and mentoring people through my content, and I’m also using my stories to show a real lifestyle of someone that’s really truly humble ground and balanced. Jason BrownBrown.Official. If the name changes, I’m gonna try to take over that tag and reroute you but it’ll be the letter J, Brown. You’ll find me on Instagram if you search and I believe that’s the best place.
Quin: Awesome. I’ll put it on the show notes and if it changes, just let me know Jason, and I’ll update the show notes with the newest tag.
Jason Brown: Absolutely. Well, if it changed, it’ll be in the next couple days so I’ll keep you posted. I appreciate the opportunity on here with you, Quin.
Quin: No problem. It’s my pleasure. It was a really, really, big pleasure. Jason Brown, we’ll stay in touch. I follow you on Instagram so I’ll keep up with your story.
Jason Brown: I gotta follow you back, man. We gotta stay connected.
Quin: Yes, sir.
Jason Brown: Thanks, guys.
Links
Instagram https://www.instagram.com/jbrown/