Founder and CEO of Full-Service Email Marketing Agency – Jess Chan
Jess Chan is the founder & CEO of Longplay, a full-service email marketing agency for e-commerce brands where they help businesses nurture, convert, and retain customers.
Through their strategies, she’s helped generate over $8.5M in revenue through email for their clients.
Prior to Longplay, Jess was the CMO at an e-commerce company and she started Longplay to be the type of agency she wished she could have worked with.
Questions for Jess Chan
⦁ Jess how did you get into email marketing
⦁ What services does Longplay offer, is it just an email sender like Mailchimp
⦁ Why should eCommerce brands use email marketing?
⦁ What are most e-commerce brands doing wrong in email marketing? besides not doing email marketing?
⦁ What kind of companies do you work with?
⦁ How do you segment emails? do you have subdivisions inside each audience
⦁ how effective is it to use somebody else’s audience?
⦁ will you come up with the promotion ideas?
⦁ HTML email have the same deliverability as the ones that are only text-based
⦁ emojis on the title
⦁ Do you have experience with building ambassador programs?
⦁ What have you learned about growing a service-based business versus eCommerce?
⦁ In 4 years, you’ve gone from knowing nothing about marketing to owning a marketing agency and working with clients generating up to $70M in revenue. How has your personal growth journey looked through this process?
⦁ how often do you clean up the lists
⦁ if you are running campaigns for someone will they own the list?